IDA SPORTS X MOVETRU

Movetru is proud to announce its role as an official research partner for IDA Sports, and the UK debut of the IDA Helia football boot — designed for women, by women.

IDA Sports’ presence in elite football and rugby, working with individuals from the top leagues in the US and the UK, demonstrates how athlete-driven, research-backed innovation is helping women’s sport become a cultural and commercial powerhouse.

“At IDA Sports, every product is shaped by a deep understanding of female athletes, especially in how biomechanics, fit and comfort intersect to impact performance. Our partnership with Movetru strengthens this commitment, allowing us to expand the research space for women in sport and validate our products through real-time biomechanical testing. The Helia boot, alongside our collaboration with Movetru, reflects our dedication to female-specific innovation, elevating the standard in how women’s footwear is designed, tested and celebrated.” Emelia Funnell, Product R&D Lead of IDA Sport