MOVETRU ON REGENT STREET

The Movetru team jetted off to London to showcase Movetru at the SOOO London store on Regent Street, as part of IDA Sports official UK launch of the Helia boot. 

IDA Sports is a female-led athletic footwear company that designs soccer cleats engineered exclusively for women — grounded in biomechanical research and athlete input — to improve comfort, fit, and performance. IDA sports is one of the many female founded sports companies available in SOOO London, which was established to give women’s sport the cultural and commercial platform it’s long deserved.

Movetru’s time on Regent Street was a high-energy, action-packed weekend, featuring everything from jump height competitions to full-body kit flash mobs and we loved every second of it.

We would like to give a huge thanks to Laura Youngson , IDA Sports and SOOO London for having us and creating such an unforgettable event!